"Dancing With The Stars” announces their switch from ABC to Disney+ as their first-ever live series with two new spots produced by Los Angeles-based production company, NuContext.
Handling all aspects of production for the launch campaign in collaboration with the ABC Entertainment Marketing team, NuContext helped channel Disney’s inner magic beginning with the transformation of a family’s living room to an enchanted on-set experience and full-blown dance party, noting “let the magic of dance come alive.” The magic continues throughout the second spot introducing hosts Tyra Banks and Alfonso Ribiero while revealing their all-new cast with the help of Peter Pan’s Tinkerbell. With disco balls turned Mickey heads, the spots build anticipation around the brand-new experience ahead of their September 19th launch.
SPW Credits
Client: ABC | EVP Marketing ABC & General Entertainment – Erin Weir, Executive Director, ABC – Lara Wickes, Director, Production Strategy, ABC – Meg Tyra, Associate Director, ABC – Sandy Christmas, Producer, ABC – Heliya Alam, SVP Creative Marketing – Sohini Sengupta, Vice President Creative Marketing – Steven Mosley, Creative Director – Christina Ramos, Sr. Writer/Producer – Kaci Dimas, Executive Director Branding & Design – Lucas Aragon, Senior Designer/Animator – Monica Chance
Production Company – NuContext Creative Inc | Executive Producer – Angela Guice, Director – Mikael Tyrsen, Producer – Chad Engel, Director of Photography – Joe Labisi, Talent Producers – Michael Rola, Jessie Marcus, AD – Brandeaux Tourville / Jason Lombardo, Production Designer – David Courtemarche, Key Gaffer – Scott Moody, Key Grip – Rick Grover, PMs – Robert Byrd, Kendoysa Pratt, NC Coordinator – Akasha Ross, Coordinator – Alexis Pfeffer, Choreographer – Tessandra Chavez, Host Choreographer Travis Payne
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
