Epic outdoors. Places that might not even have a name, but you’re never going to forget the time you had there. No tour guides, no ticket lines — just amazing natural beauty. Here’s an off-road playground, and these tires are going to take you there. Shot over 5 days in Southern California's Mojave Desert and Sequoia National Forest.
Client: CST Tires "Journey to Nowhere"
Chris Meyer, Moto/ATV Marketing Coordinator
Agency: Red Clay
Brett Compton, VP, Creative Director, Copywriter (Web film)
Ashley Conrad, Copywriter (15/30 campaign)
Kristen Lewter, Art Director
Scott Kurfman, Director of Account Leadership
Production: Fried Okra Entetainment
Ernie Mosteller, Director/Cameraman/Editor
Rich Rosenfeld, Head of Production
Matt Hill, Executive Producer
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
