Looking to launch a first-of-its-kind crime show into national, first-run syndication, Warner Bros. Worldwide Television Marketing and 2C Creative joined forces to create a robust on-air promo campaign for "Crime Watch Daily." 2C used strong storytelling abilities and extensive experience in the cable reality space to help make the campaign compelling, customizing spot packages in four phases for more than 20 some markets. In the end, each of the four phases consisted of promos of varying lengths, primarily delivering full packages of 30-, 20-, 15-, 10- and 5-second spots. The campaign has enjoyed extensive on-air play across different stations nationally, as well as online.
Warner Bros. Worldwide Television Marketing
Blake Bryant – SVP, Marketing
Tim RC Anderson – Executive Director, Creative Services
Jared Stone – Creative Director
2C
Chris Sloan – Chief Creative Officer
Marni Wagner – Supervising Producer
Ben Frank – Supervising Producer and Editor
Eric Gardner – Producer
Spencer Condon – Editor
Jesus Martinez – Editor
Jeff Morelli – Editor
Morten Marthinsen – Editor
Chris Volz – Editor
Cesar Haliwa – Audio Engineer
Luis Martinez – Design Director
Bob Cobb – Graphic Designer
Dmitri Zavyazkin – Graphic Designer
Andy Fernandez – Graphic Designer
Carlos Cotte – Graphic Designer
Ashley Hartford – Technical Operations Manager
Kelly Lanman – Assistant Editor
Collaborators
Delarey Hattingh – Director/Co-Owner, Monarchy
Nicci Hattingh – Creative Director/Co-Owner, Monarchy
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More