Looking to launch a first-of-its-kind crime show into national, first-run syndication, Warner Bros. Worldwide Television Marketing and 2C Creative joined forces to create a robust on-air promo campaign for "Crime Watch Daily." 2C used strong storytelling abilities and extensive experience in the cable reality space to help make the campaign compelling, customizing spot packages in four phases for more than 20 some markets. In the end, each of the four phases consisted of promos of varying lengths, primarily delivering full packages of 30-, 20-, 15-, 10- and 5-second spots. The campaign has enjoyed extensive on-air play across different stations nationally, as well as online.
SPW CreditsWarner Bros. Worldwide Television Marketing
Blake Bryant – SVP, Marketing
Tim RC Anderson – Executive Director, Creative Services
Jared Stone – Creative Director
2C
Chris Sloan – Chief Creative Officer
Marni Wagner – Supervising Producer
Ben Frank – Supervising Producer and Editor
Eric Gardner – Producer
Spencer Condon – Editor
Jesus Martinez – Editor
Jeff Morelli – Editor
Morten Marthinsen – Editor
Chris Volz – Editor
Cesar Haliwa – Audio Engineer
Luis Martinez – Design Director
Bob Cobb – Graphic Designer
Dmitri Zavyazkin – Graphic Designer
Andy Fernandez – Graphic Designer
Carlos Cotte – Graphic Designer
Ashley Hartford – Technical Operations Manager
Kelly Lanman – Assistant Editor
Collaborators
Delarey Hattingh – Director/Co-Owner, Monarchy
Nicci Hattingh – Creative Director/Co-Owner, Monarchy
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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