Creativity From The Other Side: Industry Awards Edition Join David Sable, host of NYF's flagship content series, 'Creativity From The Other Side,' as he engages in this lively and in-depth discussion featuring Deb Vandeven, Global CCO of VMLY&R; Manuel Bordé, Global CCO of VMLY&R Commerce US; Nicholas Henault, Director OREO US at Mondelēz International; and 2023 NYF Executive Jury President, Bianca Guimaraes, Partner & Executive Creative Director at Mischief USA. Together, they delve into the significance of awards, explore clients and agencies building brands together, discuss the quality of creative work in this year’s competition, do a deep dive into the evolution of Commerce advertising, and much more.
Jonathan Fatigate - Director/Editor, Sam Wilson - Camera, Scott Rose - Producer, Mariya Chulichkova - Sound
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More