STORY director Laurie Rubin captures the holiday spirit through place settings in a beautifully crafted pair of ads for Crate & Barrel and New York agency Huge. Each 15-second spot presents a sequence of tabletops lavishly adorned with holiday plates, silverware, cups and accessories, with each tableau meticulously arranged to suggest the tastes and personalities of different people. Themed “Holiday Table” and “Holiday Party,” respectively, the spots are set to indie singer Stacey Marcus’ upbeat version of The Most Wonderful Time of the Year.
Client: Crate & Barrel.
Phyllis Aragaki, VP/Creative; Suzy Cirulis, VP/Marketing; Lis Foley, Director/Marketing; Jeanette Mitchell, Senior Marketing Manager; John Johanson, Director of Merchandizing for Direct Marketing; Karen Gaebe, Creative Director; Sonna Spiegel, Creative Director; Dana Littlefield, Senior Producer/Crate & Barrel Marketing Studio; Karhryn Norris, Producer/Crate & Barrel Marketing Studio.
Agency: Huge.
Holly Mason, VP/Client Services; Mary Lee, Engagement Director; Dorothy Austin Art Director; Julian Tippins Copywriter; Steven Garcia, Integrated Project Manager; Chris Detoy, Senior Producer.
Production: STORY.
Laurie Rubin, Director; Mark Androw and Cliff Grant, Executive Producers; Mary Langenfeld, Head of Production; Melody Hinkley, Proudcer.
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More