Los Angeles & New York City production company Pluck Studio has completed a new series of 10 brand-direct digital commercials for MassMutual's Coverpath, an online life insurance platform. Pluck worked with writer/director Patrick Ortman from concepts and scripting through production and final cuts for the campaign, which is set to debut on Facebook and other social media platforms in September. Episode 7 is part of a series of social media video ads we created for Coverpath, MassMutual's new digital life insurance platform.
Producer|Writer|director Patrick Ortman
Contact Name
Patrick Ortman
Contact Phone800 509-0663
Contact via emailOpen Swim’s Director/Editor Bradley Ross Collaborates On Latest Campaign for StriVectin
Director/Editor Bradley Ross brings StriVectin’s legacy of clinically proven, scientifically formulated skincare to life in the brand’s latest campaign. In addition to directing the campaign, Ross oversaw the editing process through Open Swim’s post-production division, further highlighting StriVectin as a leader in skincare solutions for aging and changing skin. Ross also called on Open Swim’s newly signed Director/Photographer Karen Haberberg for on-set photography and drone footage.
“It’s always fun to work on projects affiliated with products we like and believe in,” says Executive Producer Amyliz Pera. “On this shoot, we were able to garner footage for the StriVectin archive across multiple products and for multiple purposes. Testimonials, b-roll, social capture, stills, follow-up interviews – we had it covered. Karen Haberberg was such a delightful addition to our team. The Open Swim model, in which Directors and team members collaborate, continues to serve us and our clients well.
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