A new CoverGirl spot created via GREY and edited by Eric Argiro of Union is set to air during the closing ceremonies of the Sochi 2014 Winter Olympics on NBC February 23. The message is that “Girls Can” – and it’s backed up by a host of notable ladies including Queen Latifah, Pink, Sofia Vergara, Katy Perry, Ellen Degeneres along with rising stars Janelle Monae and Becky G.
SPW Credits
Client: P & G
Brand: CoverGirl
Title: “Girls Can”
First Airdates: web – 2/21/2014; broadcast – 2/23/2014
Agency: GREY
ECD: Alice Ericsson
AD: Natsuko Bosaka
CW: Anne Stesney
Producer: Keira Rosenthal
Assistant Producer: Alex Desantis
Print Producer: Jen Pugliese
Directors:
Johan Renck (Queen Latifah, Becky G, Pink, Sofia Vergara & Janelle Monae)
Solve Sundsbo (Katy Perry)
Tom Munroe (Ellen Degeneres & Natalee Wiebe)
Post Production: Union Editorial
Editor: Eric Argiro
Assistant Editor: Nellie Phillips
Motion Graphics: Chris Bialkowski
Executive Producer: Caryn Maclean
Producer: Susan Motamed
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Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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