Ocean conservation is widespread through Earth’s waterways, but “Untangle Our Oceans” for Costa Sunglasses reveals how a shared love of the water has united fishermen with two lifestyle brands to help combat the pollution of our vital lifegiving source. Edited by Lucky Post’s Sai Selvarajan for agency McGarrah Jessee, the campaign features a brand film that demonstrates how aiding sustainability is in everyone’s hands. The campaign was filmed along the pristine coastline of Southern Chile, where small fishing communities launch fleets of artisanal boats each day. Like so many areas of the world, below the surface looms a serious pollution problem – discarded fishing nets ensnaring aquatic life and clogging waterways. Looking to help solve this problem, Bureo founders David Stover, Kevin Ahearn, and Ben Kneppers began a recycling program that transforms these nets into plastic. The kind of plastic that can be used to make sunglasses: enter Costa Sunglasses.
Client: Costa Sunglasses
VP, Marketing: TJ McMeniman
Coastal Marketing Manager: Todd Barker
Agency: McGarrah Jessee
Writer: Joel Clement
Art Director: Jeff Ross
Executive Producer: Meredith Roach
Producer: Morgan Young
Production Company: Rabbit Foot
Head of Production: Sam Chortek
Post: Lucky Post
Editor: Sai Selvarajan
Assistant Editor: Alex Heisterkamp
Color Artist: Neil Anderson
Flame Artist: Tim Nagle
Executive Producer: Jessica Berry
Composer: Ali Helnwein
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More