Cortez Brothers Director Fernando Arrioja recently helmed a CG-driven spot, “Cold Practice,” for Coors Light for the Spanish-speaking market via ad agency Bromley. The spot includes Club America Coach Carlos Reinoso barking out drills at the players, such as Matías Vuoso, as they train vigorously in the snowy conditions of the Colorado Rockies.
SPW Credits
Client: Coors; Spot Title: “Cold Practice.” Ad Agency: Bromley San Antonio, Texas; Creative Director: Ron Landreth; Associate Creative Director: Dario Campos; Executive Producer: Irene Monzon; Sr. Broadcast Producer: Henry Botello; Copywriter: Jon Erick Jaimes. Production Company: Cortez Brothers Marina del Rey, CA; Director: Fernando Arrioja; DP: Alejandro Martinez; Executive Producers: Marcos Cline Marquez & Ed Rivero; Production Supervisor: Asori Soto. Where shot: Vail, Colorado & Mexico City, Mexico. VFX Company: La Posta Buenos Aires, Argentina; Animation Supervisor: Pablo Tufaro; VFX Supervisor: Edi Walger.
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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