The Timber team collaborated with legendary Director/DP Janusz Kaminski and creative agency Mekanism on the new Coors Banquet campaign. The series of black-and-white vignettes depict the reasons why Coors Banquet has been “Stolen, smuggled & sought after since 1873.” The award-winning Timber team provided visual effects and post-production on the new three-spot campaign, with Paul Martinez of Arcade as Editor.
Client: Coors Banquet
Spot Titles: “Exchange,” “Run,” “Backstage”
Creative Agency: Mekanism
Executive Creative Director: Tommy Means
Creative Director: Matt Fishvogt
Associate Creative Director: Aaron Cathey
Art Director: Flip Diao
Managing Producer/Executive Producer: Jessica Eliasek
Production Company: Independent Media
Director: Janusz Kaminski
Executive Producer: Susanne Preissler
Producer: Joan Babchak
Editorial Company: Arcade
Editor: Paul Martinez
Assistant Editor: Matt Laroche
Managing Partner/EP: Damian Stevens
Executive Producer: Crissy DeSimone
Producer: Sarah Schachte
Color/Postproduction Company: Sparkle at Technicolor
VFX/Postproduction Company: Timber
Creative Director: Marek Glaser
Executive Producer: Lisa Houck
Flame Artists: Talia Gleason, Brian Schneider
Flame Assist: Alice Cen
Nuke Artist: Artur Elson
Producer: Annie Chen
Colleen O'Mara
Contact Phone(310) 489-4628โฌ
Contact via emailThe Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More