There are a million ways to try to lose unwanted belly fat. Trevor Cornish and the CoolSculpting team show the "Cool" and "Not Cool" ways to lose that pesky belly fat.
SPW CreditsClient: CoolSculpting
EVP Director, Consumer - Body Contouring: Michael Jafar
Executive Director - Body Contouring: Claudia Reyes
Sr. Manager, Marketing - DTC Advertising: Laura Cunningham
Agency: Sona Creative
Creative Director: Chris Keefe
Production Company: Wild Plum
Director: Trevor Cornish
Executive Producer: Shelby Sexton
CFO: Alisa Allen
Producer: Pia-Louise Lauritsen
DP: Geoffrey Wallace
Editorial Company: Hybrid
Post Producer: Song Cho
Editor: Susan Munro
Assistant Editor: Charla Barker
Colorist: Paul Byrne
Flame Artist: Paul Song
Audio Finishing: Lime Studios
Audio Mixer: Zac Fisher
Audio Assistant: Kevin McAlpine
Executive Producer: Susie Boyajan
Shelby Sexton
Contact Phone310-962-9340
Contact via emailBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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