Celebrate the holidays with your favorite friends from Cooking Channel. Produced by Juniper Jones.
SPW CreditsComplete Project Credits: Cooking Channel Holiday Project Name: Cooking Channel Holiday Length: :60 Debut Date: 11/29/13 Digital Camera System: RED Epic Film Location: Broadway Stages, Brooklyn Official Spot on YouTube: http://youtu.be/HjM-YOSft94 Official Spot on Vimeo: https://vimeo.com/80913506 Behind the Scenes: https://vimeo.com/80939701 Client: Cooking Channel SVP Marketing, Creative & Brand Strategy: Susie Fogelson VP Brand Creative & Production: Peter Risafi Creative Director, On-Air Promotion: Crissy Shropshire Writer / Producer: Erin White Design Director, On-Air/Off-Air Promotion: Aaron McDannell Director of Production & Operations, Brand Creative: Travis McGhie Production Manager, Brand Creative: Theresa Canlas Production Coordinator, Brand Creative: Karen Fea SVP/GM: Michael Smith Production Company: Juniper Jones Creative Director & Director: Kevin Robinson Executive Producer: Susie Shuttleworth Director of Photography: Joe Arcidiancono Head of Production: Ryan McRee Editor: Eli Mavros Production Designer: Scott Sicari Illustrator: Bryce Wymer Line Producer: Mike Michelin Storyboard Artist: Adrian Hashimi Music Track: “A Marshmallow World” Principal On-Camera Talents (in order of appearance): Roger Mooking, Chuck Hughes, Gabriele Corcos, Debi Mazar, Bobby Deen, Kelsey Nixon, G. Garvin and Mo Rocca
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More