charlieuniformtango and Baker & Bonner Creative Emporium teamed up to create a beautifully crafted and directed project for Community Coffee. Titled โRancher,โ the new :30 spot captures the feeling of being on a working ranch and sharing a cup of coffee with friends around a campfire.
Director/DP duo, Andy Mahr and Ashton Rodgers worked with charlieuniformtango on all phases of production and post. Andy Mahr said, โAshton and I have a unified workflow that allows us to maximize each setup from multiple angles while covering various focal lengths. Working in tandem with tango on pre and postproduction made for a seamless end product from production, editing, audio, online and coloring.โ
The spotโs narrator, aย 4thย generation Texan,ย provides his observation of living on a ranch and what it takes to make great neighbors in the great wide open. Andy and Ashtonโs ability to capture the beauty of the unpolished ranch life is what makes this work feel honest. โToo many times, commercials and films tied to the western lifestyle miss the mark with overproduced assumptions. Not these guys. They know how to find the right parts and meaning of a story that keep their work authentic,โ CD Rob Baker said.
An important component for the Community Coffee brand thatโs evolving with theย Strong As Our Rootsย work coming out of Baker & Bonner Creative Emporium.
SPW CreditsClient: Community Coffee Agency: Baker & Bonner Creative Emporium Creative Directors โ Rob Baker and Jimmy Bonner, Art Directors โ Jimmy Bonner, Emma Holland, Campaign Manager: Natasha Naquin Music: Cleod 9 Production: charlieuniformtango Directors โ Andy Mahr & Ashton Rodgers, Executive Producer - Hal Dantzler, Line Producer โ John Gilliland Post: charlieuniformtango Editor โ John McStravick, Assistant Editor โ Austin Cross, Audio โ Jake Kluge, Online/VFX โ Catherine Thomas, Color โ Matt McClainย
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