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    Community Coffee’s “Rancher”

    By youngcompanyUpdated:No Comments2194 Views

    charlieuniformtango and Baker & Bonner Creative Emporium teamed up to create a beautifully crafted and directed project for Community Coffee. Titled “Rancher,” the new :30 spot captures the feeling of being on a working ranch and sharing a cup of coffee with friends around a campfire.

    Director/DP duo, Andy Mahr and Ashton Rodgers worked with charlieuniformtango on all phases of production and post. Andy Mahr said, “Ashton and I have a unified workflow that allows us to maximize each setup from multiple angles while covering various focal lengths. Working in tandem with tango on pre and postproduction made for a seamless end product from production, editing, audio, online and coloring.”

    The spot’s narrator, a 4th generation Texan, provides his observation of living on a ranch and what it takes to make great neighbors in the great wide open. Andy and Ashton’s ability to capture the beauty of the unpolished ranch life is what makes this work feel honest. “Too many times, commercials and films tied to the western lifestyle miss the mark with overproduced assumptions. Not these guys. They know how to find the right parts and meaning of a story that keep their work authentic,” CD Rob Baker said.

    An important component for the Community Coffee brand that’s evolving with the Strong As Our Roots work coming out of Baker & Bonner Creative Emporium.

    SPW Credits

    Client: Community Coffee
    Agency: Baker & Bonner Creative Emporium
    Creative Directors – Rob Baker and Jimmy Bonner, Art Directors – Jimmy Bonner, Emma Holland, Campaign Manager: Natasha Naquin
    Music: Cleod 9
    Production: charlieuniformtango
    Directors – Andy Mahr & Ashton Rodgers, Executive Producer – Hal Dantzler, Line Producer – John Gilliland
    Post: charlieuniformtango
    Editor – John McStravick, Assistant Editor – Austin Cross, Audio – Jake Kluge, Online/VFX – Catherine Thomas, Color – Matt McClain 

    ScreenWork Categories:Commercial
    Discipline:Directing



    The Undeniable Voice of Art

    Tuesday, October 29, 2024
    The Undeniable Voice of Art

    Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More

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