ONE and Optimus recently teamed with Burrell Communications to produce, edit and finish “Today is Black History” videos and radio spots for Comcast’s celebration of Black History Month. The videos, helmed by ONE Director Ben Chappell and cut by Optimus Editors Aaron Porzel and Erik Law, feature African-American innovators in technology, content creation and entertainment – all core components of Comcast’s business.
The “Today is Black History” videos and radio spots showcase interviews with “Selma” Director Ava DuVernay; Writer and Producer Issa Rae; Writer, Blogger and Digital Strategist Luvvie Ajayi (shown here); and Author, Journalist and MSNBC Host Touré. In the interviews, each celebrity tells his or her story and discusses the current media landscape. The videos were featured on XFINITY® On Demand and on XFINITY CelebrateBlackTV.com in February and can be viewed at https://reel.io/bDh.
SPW CreditsAgency: Burrell Communications
Chief Creative Officer: Lewis Williams
VP/Creative Director/Writer: Terrence Burrell
Associate Creative Director/Art Director: Paul Osen
Executive Producer: Shirley Portee
Talent Manager: Robin Baker
VP/Group Account Director: James Patterson
Production: One at Optimus
Director: Ben Chappell
EP/Managing Director: Lisa Masseur
Executive Producer: Sarah Wien
Post-Production: Optimus
Editors: Aaron Porzel and Erik Law
Colorists: Jeff Greco and Ken Wald
Audio Engineer: Marina Bacci
Assistant Editor: Lindsay Rynne
Audio Assistant: Zach Scheitlin
Executive Producer: Gretchen Praeger
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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