“Welcome to Winning Country,” a contender in the AICP Post Awards’ Regional category, promotes the Colorado Lottery’s game Lotto+. The spot is made to look like a beer commercial from the 70s with smiling cowboys and cowgirls, snow-swept mountains and icy streams, set to a kitschy country music anthem.
SPW Credits
Agency: Cactus, Denver. Joe Conrad, Founder, CEO; Norm Shearer. Partner, CCO; Shea Tullos, Creative Director; Hailey Simon, Associate Creative Director; Andy Bartosch, Copywriter; Martha Douglas, Senior Integrated Producer; Summer Duncan, Account Director; Leah Glazer, Account Manager.
Production: Picrow. Sergio Cilli, Director; Anthony Ficalora, Executive Producer; Dal Wolf, Executive Producer; Peter Sprouse, Producer.
Post: 11 Dollar Bill. Wayde Samuel, Editor; Clark Jackson, Colorist; Lisa Effress, Executive Producer.
Music: Barking Owl
Audio: Coupe Studios. Greg McRae, Sound Engineer; Aaron Lasko, Producer.
ScreenWork Categories:Commercial
Discipline:Film Editing
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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