“Welcome to Winning Country,” a contender in the AICP Post Awards’ Regional category, promotes the Colorado Lottery’s game Lotto+. The spot is made to look like a beer commercial from the 70s with smiling cowboys and cowgirls, snow-swept mountains and icy streams, set to a kitschy country music anthem.
SPW CreditsAgency: Cactus, Denver. Joe Conrad, Founder, CEO; Norm Shearer. Partner, CCO; Shea Tullos, Creative Director; Hailey Simon, Associate Creative Director; Andy Bartosch, Copywriter; Martha Douglas, Senior Integrated Producer; Summer Duncan, Account Director; Leah Glazer, Account Manager. Production: Picrow. Sergio Cilli, Director; Anthony Ficalora, Executive Producer; Dal Wolf, Executive Producer; Peter Sprouse, Producer. Post: 11 Dollar Bill. Wayde Samuel, Editor; Clark Jackson, Colorist; Lisa Effress, Executive Producer. Music: Barking Owl Audio: Coupe Studios. Greg McRae, Sound Engineer; Aaron Lasko, Producer.
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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