Stephen Arnold Music, the World Leader in Sonic Branding, are engaging audiences everywhere with their latest sonic brands and custom music solutions. Several new Stephen Arnold Music projects have been connecting top broadcasters and content creators with viewers of news, sports and entertainment in domestic and international markets, including promos for CNN’s “Aiming For Gold,” as well as other projects for CNN, CNN International, Altitude Sports/Denver Nuggets and a memorable sonic brand for Sri Lanka’s first 24-hour news channel, Ada Derana.
Music brings an inspirational lift to “Aiming For Gold,” airing on all of the CNN channels worldwide. The custom music is featured in various promos, in-show segments, and athlete profile pieces. Simmering with the drama and passion of the world’s most intense international competition, the distinct sonic brand from Stephen Arnold Music was recorded with live symphony players, seamlessly blending Western sensibilities and classic Korean instruments including the gayageum, janggu drums and daegeum flute.
SPW CreditsClient: CNN
Project: "Aiming For Gold 2018"
Music: Stephen Arnold Music, Dallas, TX
President: Stephen Arnold
VP, Creative Services: Chad Cook
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
[video width="3840" height="1608"... Read More