A Common Thread Director Eli Green has directed a launch campaign for Club W and Los Angeles agency TVGla. In #WINEing, a woman dressed in a floral print kimono extols her “bold taste” while perched atop a rotating bed in a room filled with her eclectic belongings. She points to a pop art painting hanging on the wall and notes, “it came from a tween country star’s personal collection.” As she proudly points out other carefully selected treasures, her paramour “Paolo,” a well-oiled, Italian stud-muffin, performs tai chi in the background. The woman’s discriminating sensibilities are also apparent in her choice in wine: “a small lot Cabernet Sauvignon from Club W.”
AGENCY: TVGla, Los Angeles.
Dimitry Loffe, CEO; Chad Weaver, director of client services; Ryan Kite, VP/Strategic Services; Julie Gargan, Executive Creative Director; Car Rafanan, Creative Director; Sarah-Marie Glass, Producer; Ewan Anderson, Senior Producer.
PRODUCTION: A Common Thread.
Eli Green, director. J.P. McMahon and Tristan Drew, Executive Producers; Jason Richardson, Producer
EDIT: Beast.
Dean Gonzalez, Editor; Joel Signer, Producer; Peter Hullinger, Executive Producer.
VFX/POST: Brewster Parsons.
Louis Mackall, VFX Supervisor/Lead Flame; Alex Carlson, Producer; Darcy Parsons and Jason Cohon, Executive Producers.
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More