The Roster designed and realized “Club K-Swiss,” a society for those who take the road less traveled. The spot stars Venus Williams, a former world No. 1 in both singles and doubles, widely regarded as one of the all-time greats of women's tennis. The spot relies as much on the copy as the visual storytelling, and here The Roster’s Gomez stepped in as a creative, bringing sports/action filmmaker (and Tiger King DP) Damien Drake on board as director.
Client: K-Swiss
Agency: The Roster | Creative Directors: Paul Oberlin & Kiki Gomez, Agency Producer: Kiki Gomez
Production Company: The Roster | Director: Damian Drake, DP: Jack Shanahan, EP(s): Kiki Gomez, Producer: Stella Vasquez
Editorial Company: Lalim Edit | Editor: Jenn Kennedy, Editorial EP: Angela Hodgson
Telecine Company: Assemble | Colorist: Alex
Music Company: Warner Bros Music | Composer: Bryce Vine “Baby Girl”
Sound Design Company: Mophonics | Sound Designer: Casey Gibson, Mixer: Casey Gibson
Shoot Location: Washington DC
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More