The Roster designed and realized “Club K-Swiss,” a society for those who take the road less traveled. The spot stars Venus Williams, a former world No. 1 in both singles and doubles, widely regarded as one of the all-time greats of women's tennis. The spot relies as much on the copy as the visual storytelling, and here The Roster’s Gomez stepped in as a creative, bringing sports/action filmmaker (and Tiger King DP) Damien Drake on board as director.
SPW CreditsClient: K-Swiss
Agency: The Roster | Creative Directors: Paul Oberlin & Kiki Gomez, Agency Producer: Kiki Gomez
Production Company: The Roster | Director: Damian Drake, DP: Jack Shanahan, EP(s): Kiki Gomez, Producer: Stella Vasquez
Editorial Company: Lalim Edit | Editor: Jenn Kennedy, Editorial EP: Angela Hodgson
Telecine Company: Assemble | Colorist: Alex
Music Company: Warner Bros Music | Composer: Bryce Vine “Baby Girl”
Sound Design Company: Mophonics | Sound Designer: Casey Gibson, Mixer: Casey Gibson
Shoot Location: Washington DC
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More