Each day, Special Olympics athletes put down limits and pick up hope. kaboom and director doug werby are proud to have helped agency Hill Holiday bring Chevi Peters story to life for Bank of America and Special Olympics. The spot, part of a larger campaign that honors world-class athletes and the event, was recently awarded two Clio Sports medals. For more than 30 years, Bank of America has partnered with Special Olympics and has been committed to achieving the goal of a more diverse and inclusive society.
SPW CreditsAgency: Hill Holliday
Chief Creative Officer: Lance Jensen
Group Creative Directors: Spencer Deadrick, Will Uronis
Copywriter: Ian Catmur
Art Director: Michael Langone
EP: Brian Gonsar
Associate Producer: David Shaw
Assistant Producer: Jill Wyman
Project Manager: Alison Baker
Account Team: Nancy Lehrer, Jeff Nowak, Andrew Still, Tom Fitzpatrick, Brooke Patkin, Carson Olang
Group Planning Director: Rowena Alston
Production Company: kaboom productions
EP: lauren schwartz
HOP/Producer: steven sills
Director: doug werby
DPs: Adam Bricker, Rob Hauer
Editorial Company: Peel & Eat and Flow Nonfiction
Editors: Joel Walker & Robert Lucente
Producer: Nikki McMorrow
Online: Brickyard
Executive Post Producer: Kirsten Anderson
Producer: Ellen Schmitt
Lead VFX Artist: Dave Waller
VFX Artists: Tyler Whelan and Gina Downing
Colorist: Tom Poole, Company 3
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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