Each day, Special Olympics athletes put down limits and pick up hope. kaboom and director doug werby are proud to have helped agency Hill Holiday bring Chevi Peters story to life for Bank of America and Special Olympics. The spot, part of a larger campaign that honors world-class athletes and the event, was recently awarded two Clio Sports medals. For more than 30 years, Bank of America has partnered with Special Olympics and has been committed to achieving the goal of a more diverse and inclusive society.
Agency: Hill Holliday
Chief Creative Officer: Lance Jensen
Group Creative Directors: Spencer Deadrick, Will Uronis
Copywriter: Ian Catmur
Art Director: Michael Langone
EP: Brian Gonsar
Associate Producer: David Shaw
Assistant Producer: Jill Wyman
Project Manager: Alison Baker
Account Team: Nancy Lehrer, Jeff Nowak, Andrew Still, Tom Fitzpatrick, Brooke Patkin, Carson Olang
Group Planning Director: Rowena Alston
Production Company: kaboom productions
EP: lauren schwartz
HOP/Producer: steven sills
Director: doug werby
DPs: Adam Bricker, Rob Hauer
Editorial Company: Peel & Eat and Flow Nonfiction
Editors: Joel Walker & Robert Lucente
Producer: Nikki McMorrow
Online: Brickyard
Executive Post Producer: Kirsten Anderson
Producer: Ellen Schmitt
Lead VFX Artist: Dave Waller
VFX Artists: Tyler Whelan and Gina Downing
Colorist: Tom Poole, Company 3
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More