For this quirky coming-of-age spot directed by Aaron Stoller out of Biscuit Filmworks, The Mission team along with the creatives at Droga5 worked together to tell a story about growth and self-realization through the perspective of…a talking bottle of Clearasil Ultra Rapid Action Face Wash. Stephen, a young zit sporting adolescent, laments in his bathroom mirror over his acne predicament. We all know the feeling, we've been there. We’ve all gotten comforting words from knowledgeable sources: our parents, an older sibling perhaps, but really who better to comfort than the one who will be on the forefront, fighting the battle – your face wash. Stephen looks around and astonishingly realizes that it is his Rapid Action Clearasil Bottle telling him “Hey, acne won’t last forever.”
VFX elements in this spot include CG character model and animation, beauty work, clean-up, robot head composite, light enhancements, and ceiling replacement.
SPW CreditsCampaign: Let's Be Clear
Spot: "Interruption"
Client: Clearasil/Reckitt Benckiser
Brand Director: Deb Ebile; Brand Manager: Elyse Goldweitz
Agency: Droga5 New York
Creative Chairman: David Droga; Chief Creative Officer:Ted Royer; Group Creative Director: Tim Gordon; Senior Copywriter: Ryan Raab; Senior Art Director: Dan Kenneally; Chief Creation Officer: Sally-Ann Dale; Executive Producer: Adam Perloff; Global Chief Strategy Officer: Jonny Bauer; Strategy Director: Will Davie; Senior Strategist: Danielle Travers; Senior Data Strategist: Lily Ng; Head of Communications Strategy: Colleen Leddy; Communications Strategist: Bryn Little; Social Strategy Director: Tom Hyde; Senior Social Strategist: Calvin Stowell; Social Manager: Maureen O'Brien; Group Account Director: Olivia Legere; Account Director: Megan Gokey; Account Manager: Ashton Atlas
Production Company: Biscuit Filmworks
Director: Aaron Stoller; DOP: Bryan Newman; Executive Producer: Holly Vega; Producer: Mala Vasan
Editorial: Mackenzie Cutler
Editor: Erik Laroi; Assistant Editor: Brendan Hogan; Executive Producer: Sasha Hirschfeld
Postproduction: The Mission
Animation Director: Piotr Karwas; CG Modeler: Waylon Dobson; Animator/Lighter: Craig Van Dyke; Animator/Lighter: Samir Lyons; Flame Artist: Trent Shumway; Motion Graphics Artist: Laura Panella; Executive Producer: Ellen Turner; Managing Director: Mike Pardee; VFX Producer: Ryan Meredith; VFX Coordinator: Kristina Thoegersen
Sound Design: The Ski Team
Sound Sound Lounge
Mixer: Chris Afzal
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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