For this quirky coming-of-age spot directed by Aaron Stoller out of Biscuit Filmworks, The Mission team along with the creatives at Droga5 worked together to tell a story about growth and self-realization through the perspective of…a talking bottle of Clearasil Ultra Rapid Action Face Wash. Stephen, a young zit sporting adolescent, laments in his bathroom mirror over his acne predicament. We all know the feeling, we've been there. We’ve all gotten comforting words from knowledgeable sources: our parents, an older sibling perhaps, but really who better to comfort than the one who will be on the forefront, fighting the battle – your face wash. Stephen looks around and astonishingly realizes that it is his Rapid Action Clearasil Bottle telling him “Hey, acne won’t last forever.”
VFX elements in this spot include CG character model and animation, beauty work, clean-up, robot head composite, light enhancements, and ceiling replacement.
Agency: Droga5 New York Creative Chairman: David Droga; Chief Creative Officer:Ted Royer; Group Creative Director: Tim Gordon; Senior Copywriter: Ryan Raab; Senior Art Director: Dan Kenneally; Chief Creation Officer: Sally-Ann Dale; Executive Producer: Adam Perloff; Global Chief Strategy Officer: Jonny Bauer; Strategy Director: Will Davie; Senior Strategist: Danielle Travers; Senior Data Strategist: Lily Ng; Head of Communications Strategy: Colleen Leddy; Communications Strategist: Bryn Little; Social Strategy Director: Tom Hyde; Senior Social Strategist: Calvin Stowell; Social Manager: Maureen O'Brien; Group Account Director: Olivia Legere; Account Director: Megan Gokey; Account Manager: Ashton Atlas
Production Company: Biscuit Filmworks Director: Aaron Stoller; DOP: Bryan Newman; Executive Producer: Holly Vega; Producer: Mala Vasan
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
