Clairol's new global campaign, It’s So Me, featuring a collective of nine real women and creators, each bringing to life the Do-It-Yourself (DIY) expressive spirit of Clairol hair color. The first global campaign in more than five years, It’s So Me underscores the brand’s modernized strategy of connecting to individuals across a spectrum of ages and demographics. Each woman featured represents a unique segment of the at-home color consumer, yet together are connected in a much larger community of color and beauty lovers who see their hair color as a choice, not a birthright, and a reflection of their true inner selves.
SPW Credits
Badger Agency | Madonna Badger – Creative Chief Officer, Natalie Troubh – President, Celeste Holt-Walters – Head of Production, Kristen Murphy – Creative Director, Design, Matthew Scott – Creative Director, Copy, Willem Koppel – Senior Producer, Madeline Lefferts – Account Director, Donna Amore – Account Supervisor, Lisa Diaz – Account Executive
Production Company: Stink Films | Director: Netti Hurley, Director of Photography: Corey Waters, Editor: Armen Harootun, GFX: Matt Westrich
Color Correct: Alex Bickel / Color Collective
Flame: Ira Morris / Final Byte
Music: Yessian Music
Mix: Evan Mangiamele / Heard City
Photographer: Christine Hahn
Still Production Company: Jai-Lee Egna Production
ScreenWork Categories:Commercial
Discipline:Directing
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