Team Citi is a group of Olympic and Paralympic hopefuls and legends, sponsored by Citi. In advance of the Sochi 2014 Olympic and Paralympic Winter Games, agency Publicis Kaplan Thaler created an interactive campaign called “Every Step of the Way.” As part of the campaign, they produced a series of ten videos showcasing each athlete, and enlisted NYC-based post production studio Nice Shoes to assist bringing these spots to life.
Product: Citi Olympics Sponsorship
Spots Title: “Welcome”, “Billy”, “Dan”, “Alana”, “Picabo”, “Ted”, “Julie”, “Rico”, “Erin”, & “Evan”
Air Date: mid October
Agency: Publicis Kaplan Thaler
Chief Creative Officer: Rob Feakins
Executive Creative Directors: Jim Kotulka, Tom Drymalski
Creative Directors: Jon Bunning, Mark Svartz, Stephanie Pavin, Christopher Smith
Agency Producer: Lauren Schneidmuller
Production & Edit Company: A76 Productions
Director: Duffy Higgins
DP: Eric Giovan
Producer: Colleen Miller
Post Production: Nice Shoes
Senior Producer: Haydee Cepin
Colorist: Lenny Mastrandrea
VFX Artist(s): Vin Roma, Jason Farber, Kevan Lee, Russ Bigsby
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More