Team Citi is a group of Olympic and Paralympic hopefuls and legends, sponsored by Citi. In advance of the Sochi 2014 Olympic and Paralympic Winter Games, agency Publicis Kaplan Thaler created an interactive campaign called “Every Step of the Way.” As part of the campaign, they produced a series of ten videos showcasing each athlete, and enlisted NYC-based post production studio Nice Shoes to assist bringing these spots to life.
SPW CreditsProduct: Citi Olympics Sponsorship
Spots Title: “Welcome”, “Billy”, “Dan”, “Alana”, “Picabo”, “Ted”, “Julie”, “Rico”, “Erin”, & “Evan”
Air Date: mid October
Agency: Publicis Kaplan Thaler
Chief Creative Officer: Rob Feakins
Executive Creative Directors: Jim Kotulka, Tom Drymalski
Creative Directors: Jon Bunning, Mark Svartz, Stephanie Pavin, Christopher Smith
Agency Producer: Lauren Schneidmuller
Production & Edit Company: A76 Productions
Director: Duffy Higgins
DP: Eric Giovan
Producer: Colleen Miller
Post Production: Nice Shoes
Senior Producer: Haydee Cepin
Colorist: Lenny Mastrandrea
VFX Artist(s): Vin Roma, Jason Farber, Kevan Lee, Russ Bigsby
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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