These comedic promos use a blend of live-action and animation that work together to tell and sell each joke. In "Bubbly," Bobby Moynihan, along with cast members Method Man (who identifies himself as actress Ashlee Simpson) and Nick Swardson announce the upcoming animated series as random cartoon objects crop up: angel wings, flying cash, explosive champagne bottles, a lobster with a hat on, and even Moynihan's mom's house. In another promo, Moynihan completely transforms into the cartoon character Chozen. The concept of the campaign was to highlight the star talent behind "Chozen" and to give audiences a glimpse of the cartoon's look and feel by employing the same aesthetics, animation style and personality seen in the actual show.
SPW Credits
Client: FX Networks
President of Marketing & On-Air Promotion: Stephanie Gibbons
SVP On-Air Promotion: John Varvi
SVP Production & Special Projects: Kenna McCabe
VP of On-Air Promotion: Ethan Adelman
Director of Production: Elizabeth Knight
Director of Production: Hannah Gullixson
Art Director Studio FX: Amie Nguyen
Editor: Colman Connelly
VFX Company: Roger
Director/Creative Director: Ethan Adelman @ FX Networks
Executive Creative Director: Terry Lee
Associate Creative Director: Ariel Costa
Executive Producer: Josh Libitsky
Producer: Alex Dos Santos
Designers: Brian Won, Bryan Louie
Animators: Jason Carpenter, Lyuben Dimitrov, Jahmad Rollins, Robin Steele, Adam Lawrence
Compositors: Dan Wiese, Adam Lawrence
ScreenWork Categories:Broadcast Promotion
Discipline:Visual Effects
Genre:Entertainment
Video Tags:Roger
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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