Dallas advertising agency, MindHandle, tapped animation shop Element X to create a new spot celebrating the reintroduction of one of Chili’s most requested items. The Oreo® Topped Molten Cake is a decadent, cream filled cake topped with a scoop of vanilla ice cream, Oreo cookie pieces, and a chocolate sauce drizzle. The eye-catching spot features two miniature alpine explorers on an action packed flavor filled expedition to reach the summit. On the way to the top, the climbers encounter a cream filling eruption complete with giant flying Oreo cookie pieces.
SPW Credits
Agency: MindHandle
Executive Creative Director: Ken Womack
Copywriter: Kevin Paetzel
Animation Company: Element X
Executvie Creative Director: Chad Briggs
Animators: Luis Martinez and Josh Delarosa
Technical Director: Eric Turman
Sound Desgin: Ben Templeton
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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