Optimus has produced five innovative spots for the Chicago Blackhawks 2010-2011 regular season. Three of the 30 second spots featuring players Jonathan Toews, Patrick Kane and Duncan Keith debuted during the Blackhawks’ season opener, with the remaining two spots to be unveiled throughout the regular season. The spots bring to life the intense and dramatic tone of the Blackhawks’ new advertising campaign, developed by Ogilvy & Mather/Chicago, which captures each individual player’s skills and passion; while underscoring the team’s continuous commitment to “One Goal”.
Optimus; Editor: Randy Palmer; Asst. Editors: Mike Berg, Logan Hall; Colorist: Craig Leffel; Colorist (Dailies): Ken Wald; Color Asst: Joel Signer; Graphic Design: Donnie Bauer; Online Editor: Mike Weber; Online Assts: Jim Moore, Glenn Pasek; Audio Engineer: Bruce Lash; Audio Asst: Marina Bacci; EP/Managing Director: Gretchen Praeger; Executive Producer: Brian Hrastar; Associate Producer: Lauren Connolly. ONE at Optimus; Director/DP: Jim Matlosz; Associate Producer: Sarah Slevin; Executive Producer: John Noble; Senior Producer: Kathy Hurley; Line Producer: Kipp Christiansen. Ogilvy & Mather/Chicago; Sr. Partner/Director of Broadcast Production: Larry Bryne; Partner/Executive Producer: Mike Diedrich; Chief Creative Officer: Joe Sciarrotta; Partner/Creative Director (Art Director): Chris Turner; Partner/Creative Director (Copywriter): Dave Metcalf
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More