We are bringing our challenger spirit to the PGA Tour at the Charles Schwab Challenge. Since we first opened our doors, Schwab has been obsessed with reinventing the investing landscape by challenging the status quo. By questioning everything. And by engaging deeply. In golf we celebrate unique individuals challenging the status quo in the game of golf. We are reinventing the golf tournament experience and reimaging the ultimate prize. Watch one challenger become a Champion.
SPW CreditsClient - Charles Schwab
Chief of Marketing - Andy Gill
SVP Brand - Mason Reed
Managing Director Sponsorships - Derek Benbow
Director Strategic Partnerships - Brooks Allen
VP of Media and Sponsorships - Leila Chism
Senior Manager Corporate Sponsorships - Devin Selby
Senior Manager Corporate Sponsorships - Caitlin Champ
Senior Media Manager - Jason Case
Agency - Episode Four
Managing Partner - Mark Himmelsbach
Chief Creative Officer - Teddy Lynn
Creative Director - Andrew Miller
Associate Creative Director - Kim Robinson
Executive Producer - Nicole Severi
Production Coordinator - Aaron St. Jean
Co-Head of Strategy - Sarah Greenfield
Co-Head of Strategy - Leslie Walsh
Creative Intern - Jamie Fong
Creative Intern - Emily Galvelis
Media Agency - UMWW
Manager - AJ Casella
Media Supervisor - Charlotte Kagan
Associate Media Planner - Eden Kovler
Production - Prize Films
Production Company - Black Powder Works
Director - Andrew Miller
Production Company Producer - Casey Unterman
Editorial Company - Friendshop
Editorial Company Producer - Adam Roe
Editor - Alex Pirrone
Post Production Company - RCO
Post Production Company Producer - Sheina Dao
Colorist - Seth Ricart
Music / Audio - Walker Music
Music Producer - Abbey Hendrix
Prize Car
Production
Interior / Upholstery - Gabe's Custom Interiors
Refinishing - Mick's Paint
The Challengers Films and The Caddies
Content Production Companies - Episode Four / Republic Content
Director - Teddy Lynn
Episode Four Executive Producer - Nicole Severi
Republic Content Executive Producer – Steve McDonald
Editorial Company - Episode Four
Editorial Company Producer - Nicole Severi
Editor - Drew Palazzo
Post Production Company - RCO
Post Production Company Producer - Sheina Dao
Colorist - Seth Ricart
Music - The Elements Music
Music Producer - Ian Dalsemer
Audio - Noise Floor Post
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More