Agency Leo Burnett tapped Lucky 21’s Rob Pritts to direct the refreshing introduction of Centrum’s new Vitamints. In the spot, a husband is surprised by the burst of winter ushered forth with the twist of the Centrum cap of Vitamints. His wife, also covered in a fine dusting of snow, replies to his discovery with an air of knowing appreciation.
SPW Credits
Agency: Leo Burnett
EVP, Executive Creative Directors: Mylene Pollock & Jeanie Caggiano
SVP, Creative Director: Eric Routenberg
VP/CD: Amanda Butts
Art Director: Mona Jo
Copywriter: Caroline Ganson
VP/Producer: Sean Pinney
Production: Lucky 21
Director: Rob Pritts
DP: James Whitaker
CEP: Tammie Kleinmann
Executive Producer: John Gilliland
Head of Production: Teresa Cameron
Production: Kevin Sharpton
Editorial: Beast
EP: Peter Hullinger
Sr. Producer: Lauren Roth
Producer: Joanna Woods
Editor: John Dingfield
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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