Celine Dion “Ashes” (From the Deadpool 2 Motion Picture Soundtrack), directed by David Leitch and produced by Minted Content.
SPW CreditsClient: 20th Century Fox
Director: David Leitch
Executive Producer: Danielle Kupchak (20th Century Fox)
Producer: Michael Perman (20th Century Fox)
EVP, Creative Advertising: Arnaldo D’Alfanso (20th Century Fox)
VP, Creative Advertising: Michael Imperato (20th Century Fox)
Writers: Rhett Reese, Paul Wernick, David Leitch and Ryan Reynolds
Choreographer: Yanis Marshall
Production Company: Minted Content
Executive Producer: Lance O’Connor
Executive Producer: John McGarty
Executive Producer: Kelly McCormick
Cinematographer: Jonathan Sela
Producer: Edina Sallay
Producer: Sean Barney
Associate Producer - Kevin Coe (MOcean)
Creative Director - Jason Chappelle (MOcean)
Editor - Tony Kubek (MOcean)
Editor - Paul Falcone (MOcean)
Editor - Ryan Simpson (87Eleven)
Olia Ougrik
Contact via emailBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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