Filmworkers’ new creative unit Churchill Studio encourages viewers to face their worst fears (while enjoying the thrill of their lives) in this new spot for amusement park giant Cedar Fair and Chicago agency Cramer-Krasselt. Everything You Fear is an all-CG spot introducing Banshee, a new roller coaster debuting at Cedar Fair’s Kings Island park this summer.
In the spot, the giant ride appears to build itself and then takes park patrons on an adrenalin-pumping trip full of vertical loops, dives and zero-g rolls. The ride’s ghostly namesake appears out of nowhere and pursues the riders, while emitting a bone-chilling scream. The narration notes that Banshee has “everything you fear: your fear of heights…of falling…of flying…of demons.”
SPW CreditsKelley Semmelroth, EVP/Chief Marketing Officer; Lupita Suda, Manager Advertising.
Pat Hanna, VP/Creative Director; Larry Liss, Assoc. Creative Director; David Petti; Assoc. Creative Director; Derek Green; Senior VP/Exec. Creative Director; Julie Sheridan, Senior VP/Group Account Director; Tiffany Williams, VP/Account Supervisor; Rich Mules, VP/Management Supervisor; Will Meyers, Producer; Liz Dacko, VP/Campaign Manager; Nancy Bernardin; Business Manager.
Angelo Valencia, Editor; Lauren Scheurer, Post Producer.
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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