Creative & digital agency Definition 6 provided editorial, sound design, and mixing for CBS Sports and Super Bowl LV’s heartfelt game open and other pre-game content. Set to a stirring rendition of “Stand By Me,” performed by Jennifer Hudson, the tease is a tribute to heroes – from frontline workers to personal champions of the stars of the game. Pete Radovich, Senior Creative Director at CBS Sports, created, directed, and produced the 4 ½-minute tease, working closely with Definition 6 VP of Editorial Anthony Cortese and VP of Sound Dan O’Sullivan. Definition 6 also post-produced a series of promo and interstitial content that aired before, during, and after the game. This included bumpers and features with the voices of Viola Davis and Brad Pitt, among other celebrities and sports figures.
Client: CBS Sports
Director/Producer: Peter Radovich, Jr.
Associate Producers: David Anerella, Ellis Williams, Jelani Rooks, Yvette Wyatt, Kate Brantley, Alex LoSchiavo, Kayona Ebony Brown
Production Manager: Laurie Zelnick
Music Arrangement: Helmut VonLichten
Performed By: Jennifer Hudson
Production Company: Only Today
Director of Photography/Associate Producer: Joyce Tsang
Postproduction Company: Definition 6
Editor/Associate Producer: Anthony J. Cortese
Sound Design/Mix: Dan O’Sullivan, Ted Marcus
Editorial Assistant: Benjamin Lapinig
Operations: Andy Solomon
Finishing: Bridge Post
Colorist: Vladimir Kucherov
DIT: Keith Blackmore
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More