“Cat Math” depicts a teacher struggling to get a roomful of kitties to grasp reproductive mathematics. Though clearly more advanced than one might expect, the cats are better off if people just remember that the solution is Ten. Superlounge director Jordan Brady and the creative team at Northlich convey the message that “The Solution is Ten,” with a :30 and two :15 broadcast commercials, plus six social spots, all promoting the movement to spay, neuter and adopt felines. “The Solution is Ten” is the fourth round in this multi-year campaign, all directed by Brady.
SPW Credits
Client: The Joanie Bernard Foundation / Cincinnati, OH
Campaign: The Solution is Ten
Spot Title: “Cat Math” :30
First Airdate: May 14, 2018
Agency: Northlich/Cincinnati
VP/Managing Director: Liz Phillips, Sr. Account Manager: Kate Lett, VP/Group Creative Director: Kerry Broderick, CD/Copywriter: Pat Pujolas, CD/Art Director: Jason Langdon, Producer: Trish Cranor
Production Company: Superlounge
Director: Jordan Brady, DP: Michael Svitak, Executive Producer: Dave Farrell, Executive Producer: Vicki Williams, UPM: Joel Todaro
Post: Red Echo Post / Cincinnati, OH
Editor: Zach Ceislak, Sound: Grant Kattman, Post EP: Rob Smith
Music: Circa Music And Audio Post
St Petersburg, Florida
Composer: Allen DiCenzo
ScreenWork Categories:Commercial
Discipline:Directing
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