Doe Anderson announces the launch of an integrated, new branding campaign for Carrier, featuring a new tagline “Total Comfort. Totally Happy.”
The Carrier brand is part of Carrier Global Corporation (NYSE: CARR), the leading global provider of healthy, safe, sustainable and intelligent building and cold chain solutions.
About Doe-Anderson
Doe-Anderson Inc. works with iconic brands including Maker’s Mark, Jim Beam, and Louisville Slugger bats and equipment. Client partners also include Texas Roadhouse, Carrier, Roto-Rooter, and several healthcare and financial sector brands. Doe-Anderson has 130 employees spanning offices in Louisville, KY and Columbus, OH. It offers integrated communication services including brand and digital strategy, creative execution, media buying and planning, analytics, digital design and development, content production and public relations. The agency is a member of AMIN Worldwide, a global peer group of independent agencies, and the American Association of Advertising Agencies (4A’s).
Client - Carrier Chief of Marketing - Nikki Lockett, Associate Director, Brand Marketing - Ann Matheis Agency – Doe-Anderson Chief Creative Officer - Leyla Touma Dailey, VP, Group Creative Director - Brittany Riley, Associate Creative Director - Sam Plappert, Executive Producer - Delane Wise, Assistant Producer - Matt Boyle, Art Director - Tim Ofcacek, Copywriter - Sam Plappert, SVP, Client Partnership Director - Adam Loewy, Account Manager – Tracey Lindsey, Sr. Project Manager – Sarah Williams, Executive Strategist - Hannah Jezreel, SVP, Media Director - Matt O’ Mara Production Company - Quriosity Director - Keith Rivers, Photography - Erik Curtis
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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