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    Carrier’s “Total Comfort. Totally Happy”

    By Lynne CollinsUpdated:No Comments1093 Views

    Doe Anderson announces the launch of an integrated, new branding campaign for Carrier, featuring a new tagline  “Total Comfort.  Totally Happy.”

    The Carrier brand is part of Carrier Global Corporation (NYSE: CARR), the leading global provider of healthy, safe, sustainable and intelligent building and cold chain solutions.  

    About Doe-Anderson
    Doe-Anderson Inc. works with iconic brands including Maker’s Mark, Jim Beam, and Louisville Slugger bats and equipment. Client partners also include Texas Roadhouse, Carrier, Roto-Rooter, and several healthcare and financial sector brands. Doe-Anderson has 130 employees spanning offices in Louisville, KY and Columbus, OH. It offers integrated communication services including brand and digital strategy, creative execution, media buying and planning, analytics, digital design and development, content production and public relations. The agency is a member of AMIN Worldwide, a global peer group of independent agencies, and the American Association of Advertising Agencies (4A’s).

    SPW Credits

    Client – Carrier
    Chief of Marketing –  Nikki Lockett, Associate Director, Brand Marketing –  Ann Matheis

    Agency – Doe-Anderson
    Chief Creative Officer –   Leyla Touma Dailey, VP, Group Creative Director –  Brittany Riley, Associate Creative Director –  Sam Plappert, Executive Producer –  Delane Wise, Assistant Producer –  Matt Boyle, Art Director –  Tim Ofcacek, Copywriter –  Sam Plappert, SVP, Client Partnership Director –  Adam Loewy, Account Manager – Tracey Lindsey, Sr. Project Manager – Sarah Williams, Executive Strategist –  Hannah Jezreel, SVP, Media Director –  Matt O’ Mara

    Production Company –  Quriosity
    Director –  Keith Rivers, Photography –  Erik Curtis

    ScreenWork Categories:Commercial



    The Undeniable Voice of Art

    Tuesday, October 29, 2024
    The Undeniable Voice of Art

    Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More

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