David Butler, commercial director and owner of Butler Film, teamed up with LuLu Productions and Carmax to produce two national multi-spot campaigns; “Multiplicity” and “Reveal”. The Reveal spots convey the universal feeling of car-envy, while in the spots for Multiplicity, one person becomes three people having a conversation with different facets of their own personality – all in the same frame. Carmax's "Dave" :30 is currently running nationwide.
SPW Credits
Client: Carmax
Director: David Butler, Butler Film
Producer: Linsdey Thomas, LuLu Productions
DP: Rege Becker
ScreenWork Categories:Commercial
Discipline:Visual Effects
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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