Appearing immediately after the film’s final scene fades to black, viewers see a debris-laden surface where the first titles appear – “Directed by Anthony and Joe Russo” – strongly lit from five angles with spotlights. In this initial frame, even the stones and other objects cast long, dramatic shadows. But in the subtlest of poignant design surprises, when the second title appears for screenwriters Christopher Markus and Stephen McFeely, anyone paying attention will notice that the shadows cast by the words have taken on a life of their own, assuming forms that are easily recognized by fans of Marvel and Captain America. The highly creative, artful techniques employed to pull off these visual feats over nearly two minutes is a perfect testament to Sarofsky’s own superpowers.
SPW CreditsMain Tools: Cinema 4D software suite for 3D; Adobe After Effects for animation; The Foundry's Nuke for final compositing and Autodesk’s Smoke for previewing and 4K finishing.
Client: Marvel Studios
Production Company: Sarofsky
Lead Creative: Erin Sarofsky
Executive Producer: Steven Anderson
Senior Producer: Erik Crary
Main Title Designer: John Filipkowski
Visual Effects Supervisor: Matthew Crnich
Editor: Michael Burke
Smoke Artist: Cory Davis
Jr. Smoke Artist: Michael Barry
CG Artists: Brent Austin, Chris Beers, Duarte Elvas, Nick Hopkins, Jon Jamison, Alex Kline, Michael Kislovsky, Zach Landua, Anthony Morrelle, Drew Parks, Andrew Popplestone, Dan Tiffany, Tnaya Witmer
Music: Henry Jackman
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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