Appearing immediately after the film’s final scene fades to black, viewers see a debris-laden surface where the first titles appear – “Directed by Anthony and Joe Russo” – strongly lit from five angles with spotlights. In this initial frame, even the stones and other objects cast long, dramatic shadows. But in the subtlest of poignant design surprises, when the second title appears for screenwriters Christopher Markus and Stephen McFeely, anyone paying attention will notice that the shadows cast by the words have taken on a life of their own, assuming forms that are easily recognized by fans of Marvel and Captain America. The highly creative, artful techniques employed to pull off these visual feats over nearly two minutes is a perfect testament to Sarofsky’s own superpowers.
Main Tools: Cinema 4D software suite for 3D; Adobe After Effects for animation; The Foundry's Nuke for final compositing and Autodesk’s Smoke for previewing and 4K finishing.
Client: Marvel Studios
Production Company: Sarofsky
Lead Creative: Erin Sarofsky
Executive Producer: Steven Anderson
Senior Producer: Erik Crary
Main Title Designer: John Filipkowski
Visual Effects Supervisor: Matthew Crnich
Editor: Michael Burke
Smoke Artist: Cory Davis
Jr. Smoke Artist: Michael Barry
CG Artists: Brent Austin, Chris Beers, Duarte Elvas, Nick Hopkins, Jon Jamison, Alex Kline, Michael Kislovsky, Zach Landua, Anthony Morrelle, Drew Parks, Andrew Popplestone, Dan Tiffany, Tnaya Witmer
Music: Henry Jackman
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More