International animatics shop Animated Storyboards unearths the inspiration behind the objects at the core of everyday living in the new :60 “Cineminuto” for Camimex out of Y&R Mexico. The spot aims to educate Mexican citizens on the wide community impact of the mining industry, taking a full circle viewpoint of how minerals being mined underground are the true foundation of nearly everything we interact with on a daily basis. “Cineminuto” follows the genesis of the mining process, from initial curation, all the way through consumer use. Animated Storyboards created the initial animatic for the PSA and, following a successful previs version, was then tapped to leverage their robust in-house pipeline to craft the full cinema version.
SPW Credits
Client: Camimex
Title: “Cineminuto” :60
Agency: Y&R Mexico
Creative Directors: Rodrigo Ramรญrez, Sergio Dรญaz
Copywriters: Rurik Garcรญa, Andrรฉs Sรกnchez
Art Directors: Antonio Ramos, Ramรณn Sรกnchez
Agency Producer: Mรณnica Hernรกndez
Animation: Animated Storyboards
Creative Director: Ezra Krausz
Designer: Nethery Engblom
Lead Animator: Yuri Kasprivski
Post Producer: Tania Sanchez
ScreenWork Categories:Commercial
Style:Animation: 2D
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