Leading entertainment advertising agency The Ant Farm partnered with Activision Publishing, Inc. and developers Infinity Ward and Sledgehammer Games to create the opening title sequence for Call of Duty®: Modern Warfare® 3, released on November 8th, 2011. The Ant Farm integrated dazzling 2D/3D motion graphics and game capture to create a robust cinematic title sequence propelled by the dynamic graphic sound wave, which was also created by The Ant Farm. The final delivery presents a visual, narrative timeline that creatively recaps the epic backstory of the Call of Duty®: Modern Warfare® to seamlessly draw gamers into the present action of the record-setting video game’s third installment.
SPW Credits
Title: “Intro Cinematic: Modern Warfare 3”; Client: Activision Publishing Inc., Infinity Ward, Sledgehammer Games; Game Developer: Infinity Ward; Game Developer: Sledgehammer Games; General Manager, CEO: Glen Schofield; Vice President, COO: Michael Condrey; Video Director: Scott Whitney; Producer:Catherine Sheu; VFX & Motion Graphics: The Ant Farm / Los Angeles, CA; Co-President: Rob Troy; Creative Director, Games: Scott Carson; Creative Director, Motion Graphics: Jon Berkowitz; Graphics Producer: Ryan Vickers; Head of Motion Graphics: Michael J. Katz; Art Director: Lucas Christman; Art Director: Brady Erickson; Animator: Diego Safarian; Roto Artists: Derek Ptacnik, Akemi Abe
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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