Leading entertainment advertising agency The Ant Farm partnered with Activision Publishing, Inc. and developers Infinity Ward and Sledgehammer Games to create the opening title sequence for Call of Duty®: Modern Warfare® 3, released on November 8th, 2011. The Ant Farm integrated dazzling 2D/3D motion graphics and game capture to create a robust cinematic title sequence propelled by the dynamic graphic sound wave, which was also created by The Ant Farm. The final delivery presents a visual, narrative timeline that creatively recaps the epic backstory of the Call of Duty®: Modern Warfare® to seamlessly draw gamers into the present action of the record-setting video game’s third installment.
SPW CreditsTitle: "Intro Cinematic: Modern Warfare 3"; Client: Activision Publishing Inc., Infinity Ward, Sledgehammer Games; Game Developer: Infinity Ward; Game Developer: Sledgehammer Games; General Manager, CEO: Glen Schofield; Vice President, COO: Michael Condrey; Video Director: Scott Whitney; Producer:Catherine Sheu; VFX & Motion Graphics: The Ant Farm / Los Angeles, CA; Co-President: Rob Troy; Creative Director, Games: Scott Carson; Creative Director, Motion Graphics: Jon Berkowitz; Graphics Producer: Ryan Vickers; Head of Motion Graphics: Michael J. Katz; Art Director: Lucas Christman; Art Director: Brady Erickson; Animator: Diego Safarian; Roto Artists: Derek Ptacnik, Akemi Abe
BODYARMOR FlashIV: Anitta Pit Stop
AE Production unveils its latest integrated campaign for BODYARMOR Flash I.V. In collaboration with First Tube Media, the innovative project featuring Brazilian Music Artist and BODYARMOR partner Anitta,
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