Activision and Los Angeles-based creative agency gnet ignite fan fervor surrounding the Call of Duty franchise, building anticipation with the stunning premiere trailer for “Call of Duty: Black Ops Cold War.” The spot leads players through decades of war, intrigue and espionage, with historical cameos and explosive battles captured on the yet to be released PlayStation 5.
Spanning the end of the Vietnam War through the thick of the Cold War, the trailer leads players through high-octane battles and covert operations poised to combat the threat of global annihilation. Splicing photoreal cutscenes with gameplay footage, and generating tension throughout, gnet delivers the Call of Duty fervor fans love with a fresh plot and added dose of mystery, giving devotees a taste of what’s to come, while leaving them wanting more.
The game will release on November 13 on PS4, Xbox One, and PC, and formally reveal its worldwide multiplayer component on September 9.
SPW CreditsClient: Activision | Agency: gnet
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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