Director Graeme Joyce has shot an incredibly beautiful campaign for the California Solar Initiative (CSI), including a broadcast spot and print advertising. Showcasing in simple yet visually compelling images Californians’ daily activities, which strive to preserve the environment, the new campaign encourages state residents to take it one step further and add solar panels for heating water to their “Green Routine.”
Client: Go Solar California; California Solar Initiative “Green Routine.” Ad Agency: Fraser Communications; Creative Director/Art Director: Sergio Belletini; ACD/Copywriter: Lisa Ansis; Producer: Carole Ferrari. Production Company: LIMEY; Director: Graeme Joyce; Executive Producer: Andrew Denyer; DP: David Lazenberg. Editorial Company: Henry LA; Editor: Enrique Aguirre. Music & Sound Design Company: Chris Bell Music & Sound; Composer: Chris Bell.
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More