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    CALIA’s “Training” from “Always Forward” campaign

    By Lynne CollinsUpdated:No Comments1315 Views

    The Badger Agency and CALIA announce the launch of the spring/summer 2023 “Always Forward” campaign. The work introduces CALIA's new "Always Forward" campaign and is the second year with the four CALIA Collective members: wellness entrepreneur Hannah Bronfman, actress Dascha Polanco, golf journalist Alexandra O'Laughlin, and Olympic gymnast Shawn Johnson East.

    CALIA’s “Always Forward” campaign is designed to show how the high-performing athletic apparel is intentionally crafted to support all parts of your unique fitness journey. CALIA has the performance, comfort, quality, and style to encourage and inspire you—from fitness to life. The integrated spring/summer campaign launches this week on Hulu and YouTube and will be followed across online and broadcast.

    The work highlights key product features and showcases four talented individuals finding joy in movement – wherever they may be in their fitness journey. In these uplifting spots, CALIA aims to inspire women to find their confidence in the world of fitness, showing the versatility of the brand, which offers the perfect blend of performance and style

    SPW Credits

    DICK’S SPORTING GOODS (CALIA BRAND)
    ED PLUMMER, CHIEF MARKETING OFFICER; TOM HASSETT, VP OF CREATIVE; KATE FEDISHEN VP, GLOBAL BRAND & CATEGORY MARKETING (SOFTLINES); ALYCIA SCOTT VP, DESIGN; KIM MOYNIHAN, DIRECTOR OF GLOBAL BRAND & CATEGORY MARKETING; MACKENZIE HOOPS, CREATIVE DIRECTOR; LEANNA GASBARRE, SR. BRAND MANAGER; TODD MOLINE, SR. CREATIVE MANAGER

    BADGER AGENCY
    MADONNA BADGER, CHIEF CREATIVE OFFICER; NATALIE TROUBH, PRESIDENT; CELESTE HOLT-WALTERS, HEAD OF PRODUCTION; MADDIE ECHEVERRIA PRODUCER; CARLY MILDEN ACCOUNT DIRECTOR; IVAN WOLIN, SENIOR ART DIRECTOR; ABBY KLOPPENBURG, SENIOR COPYWRITER; BROOKE ADLER, ART DIRECTOR; HANNAH O’TOOLE, COPYWRITER

    TALENT
    SHAWN JOHNSON EAST, DASCHA POLANCO, ALEXANDRA O'LAUGHLIN, HANNAH BRONFMAN

    CMC FORECAST (SIGNATORY CO PRODUCER)
    ASHLEY SALUGA, BUSINESS AFFAIRS , CMC ON SET PRODUCER

    GRAND CREW (PRODUCTION COMPANY)
    IAN KAPLAN, EXECUTIVE PRODUCER; STEVEN BRAHMS, DIRECTOR/PHOTOGRAPHER; SAMMY SUH, DIRECTOR OF PHOTOGRAPHY; GEOFF SEAN LEVY, BTS PHOTOGRAPHER; WESLEY STEBBINS PERRY, LINE PRODUCER ; CHRISTEN PINKSTON, LINE PRODUCER; MIKE HART, 1ST AD

    MODERN POST (EDITORIAL)
    MORGAN ESCOBAR, PRODUCER; CLAY DOGGETT EDITOR

    FINAL BYTE (FLAME)
    IRA MORRIS, POST PRODUCTION SUPERVISOR

    RARE MEDIUM (COLOR)
    HEATH RAYMOND, EXECUTIVE PRODUCER/PARTNER; MIKEY ROSSITER, COLORIST

    UNIVERSAL MUSIC GROUP (MUSIC)
    MAGNUS THE MAGNUS, COMPOSER

    HEARD CITY (FINAL MIX)
    JACKIE JAMES, EXECUTIVE PRODUCER; LIANA ROSENBERG, SENIOR PRODUCER; EVAN MANGIAMELE SOUND DESIGNER/MIXER

    ScreenWork Categories:Commercial



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