The Badger Agency announces the launch of its second vivid spot in the CALIA “I Choose What Fits” campaign. The work features the four CALIA brand ambassadors: wellness entrepreneur Hannah Bronfman, actress Dascha Polanco, golf journalist Alexandra O'Laughlin, and gymnast Shawn Johnson East. CALIA is the activewear brand that fits your life. No matter who, what, or where, CALIA has the performance, comfort, quality and style to effortlessly fit into your life, so you look and feel confident on the inside and outside. The Fall campaign launches August 21st and highlights members of the CALIA Collective actively moving throughout New York City. In these energizing spots, the Collective is seen in authentic moments throughout their day, showing that CALIA is the stylish and versatile brand you can live in, whether on the go, in the gym, or at home.
DICK’S Sporting Goods
Tom Hassett, VP OF MARKETING
Kate Fedishen, VP OF BRAND AND CATEGORY MARKETING
Kim Moynihan, DIRECTOR OF BRAND AND CATEGORY MARKETING
Leanna Gasbarre, SR. BRAND MANAGER
Alycia Scott, VP OF DESIGN
Mackenzie Hoops, DIRECTOR OF CREATIVE
BADGER AGENCY
Madonna Badger, CHIEF CREATIVE OFFICER
Natalie Troubh, PRESIDENT
Clark Fisher, EXECUTIVE CREATIVE DIRECTOR
Celeste Holt-Walters, HEAD OF PRODUCTION
Kristen Murphy, CREATIVE DIRECTOR, DESIGN
Matthew Scott, CREATIVE DIRECTOR, COPY
Anvitah Shah, DIGITAL DESIGNER
Willem Koppel, SENIOR PRODUCER
Maddie Echeverria, JUNIOR PRODUCER
Mary Read Askew, ACCOUNT DIRECTOR
Priyanka Thattengat, SENIOR ACCOUNT EXECUTIVE
Lisa Diaz, ASSISTANT ACCOUNT EXECUTIVE
PHOTOGRAPHY +VIDEO
Leonn Ward, DIRECTOR & PHOTOGRAPHER
Ben Carey, DIRECTOR OF PHOTOGRAPHY
Jose Barrios, LINE PRODUCER
Malcolm Wax, EP, PF100
Matilde Ramos-Pinto, EP, RSA
Carolyn Pedrossian, HEAD OF PRODUCTION, RSA
POST PRODUCTION
Chrissy Rabe, EDITOR
Dolce LDN, MUSIC COMPOSITION
Heard City, AUDIO ENGINEERING
Alex Bickel + Color Collective, COLOR
Finalbyte, FLAME
CMC
Ashley Saluga, PRODUCTION MANAGER
Michael Luppino, ON SET CMC REP
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More