The Badger Agency announces the launch of its second vivid spot in the CALIA “I Choose What Fits” campaign. The work features the four CALIA brand ambassadors: wellness entrepreneur Hannah Bronfman, actress Dascha Polanco, golf journalist Alexandra O'Laughlin, and gymnast Shawn Johnson East. CALIA is the activewear brand that fits your life. No matter who, what, or where, CALIA has the performance, comfort, quality and style to effortlessly fit into your life, so you look and feel confident on the inside and outside. The Fall campaign launches August 21st and highlights members of the CALIA Collective actively moving throughout New York City. In these energizing spots, the Collective is seen in authentic moments throughout their day, showing that CALIA is the stylish and versatile brand you can live in, whether on the go, in the gym, or at home.
SPW CreditsDICK’S Sporting Goods
Tom Hassett, VP OF MARKETING
Kate Fedishen, VP OF BRAND AND CATEGORY MARKETING
Kim Moynihan, DIRECTOR OF BRAND AND CATEGORY MARKETING
Leanna Gasbarre, SR. BRAND MANAGER
Alycia Scott, VP OF DESIGN
Mackenzie Hoops, DIRECTOR OF CREATIVE
BADGER AGENCY
Madonna Badger, CHIEF CREATIVE OFFICER
Natalie Troubh, PRESIDENT
Clark Fisher, EXECUTIVE CREATIVE DIRECTOR
Celeste Holt-Walters, HEAD OF PRODUCTION
Kristen Murphy, CREATIVE DIRECTOR, DESIGN
Matthew Scott, CREATIVE DIRECTOR, COPY
Anvitah Shah, DIGITAL DESIGNER
Willem Koppel, SENIOR PRODUCER
Maddie Echeverria, JUNIOR PRODUCER
Mary Read Askew, ACCOUNT DIRECTOR
Priyanka Thattengat, SENIOR ACCOUNT EXECUTIVE
Lisa Diaz, ASSISTANT ACCOUNT EXECUTIVE
PHOTOGRAPHY +VIDEO
Leonn Ward, DIRECTOR & PHOTOGRAPHER
Ben Carey, DIRECTOR OF PHOTOGRAPHY
Jose Barrios, LINE PRODUCER
Malcolm Wax, EP, PF100
Matilde Ramos-Pinto, EP, RSA
Carolyn Pedrossian, HEAD OF PRODUCTION, RSA
POST PRODUCTION
Chrissy Rabe, EDITOR
Dolce LDN, MUSIC COMPOSITION
Heard City, AUDIO ENGINEERING
Alex Bickel + Color Collective, COLOR
Finalbyte, FLAME
CMC
Ashley Saluga, PRODUCTION MANAGER
Michael Luppino, ON SET CMC REP
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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