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    CALIA’s “I Choose What Fits”

    By Lynne CollinsUpdated:No Comments1338 Views

    The Badger Agency announces the launch of its second vivid spot in the CALIA “I Choose What Fits” campaign. The work features the four CALIA brand ambassadors: wellness entrepreneur Hannah Bronfman, actress Dascha Polanco, golf journalist Alexandra O'Laughlin, and gymnast Shawn Johnson East. CALIA is the activewear brand that fits your life. No matter who, what, or where, CALIA has the performance, comfort, quality and style to effortlessly fit into your life, so you look and feel confident on the inside and outside. The Fall campaign launches August 21st and highlights members of the CALIA Collective actively moving throughout New York City. In these energizing spots, the Collective is seen in authentic moments throughout their day, showing that CALIA is the stylish and versatile brand you can live in, whether on the go, in the gym, or at home.

    SPW Credits

    DICK’S Sporting Goods
    Tom Hassett, VP OF MARKETING
    Kate Fedishen, VP OF BRAND AND CATEGORY MARKETING
    Kim Moynihan, DIRECTOR OF BRAND AND CATEGORY MARKETING
    Leanna Gasbarre, SR. BRAND MANAGER
    Alycia Scott, VP OF DESIGN
    Mackenzie Hoops, DIRECTOR OF CREATIVE

    BADGER AGENCY
    Madonna Badger, CHIEF CREATIVE OFFICER
    Natalie Troubh, PRESIDENT
    Clark Fisher, EXECUTIVE CREATIVE DIRECTOR
    Celeste Holt-Walters, HEAD OF PRODUCTION
    Kristen Murphy, CREATIVE DIRECTOR, DESIGN
    Matthew Scott, CREATIVE DIRECTOR, COPY
    Anvitah Shah, DIGITAL DESIGNER
    Willem Koppel, SENIOR PRODUCER
    Maddie Echeverria, JUNIOR PRODUCER
    Mary Read Askew, ACCOUNT DIRECTOR
    Priyanka Thattengat, SENIOR ACCOUNT EXECUTIVE
    Lisa Diaz, ASSISTANT ACCOUNT EXECUTIVE

    PHOTOGRAPHY +VIDEO
    Leonn Ward, DIRECTOR & PHOTOGRAPHER
    Ben Carey, DIRECTOR OF PHOTOGRAPHY
    Jose Barrios, LINE PRODUCER
    Malcolm Wax, EP, PF100
    Matilde Ramos-Pinto, EP, RSA
    Carolyn Pedrossian, HEAD OF PRODUCTION, RSA

    POST PRODUCTION
    Chrissy Rabe, EDITOR
    Dolce LDN, MUSIC COMPOSITION
    Heard City, AUDIO ENGINEERING
    Alex Bickel + Color Collective, COLOR
    Finalbyte, FLAME

    CMC
    Ashley Saluga, PRODUCTION MANAGER
    Michael Luppino, ON SET CMC REP

    ScreenWork Categories:Commercial



    Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!

    Tuesday, March 4, 2025
    "Hotel Hassle" directed by Jeremy Pinckert.

    Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
    Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
    "Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
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