The Traveling Picture Show Company and award winning director Kevin Goetz completed a new campaign for Anheuser-Busch InBev brand Budweiser Select, titled "Crafty Reflections". The dialogue heavy, 4-part campaign uses the Arri Alexa camera system to enhance the campaign's 'man and his beer' moment. A large portion of Scenic Route is driven by intense dialogue between the two main players, so the concept of our hero guy's verbose reflections about his Budweiser Select seemed to match Kevin's sensibilities." The campaign is set in a dark, classic brick bar. The camera focuses in on one actor as the voiceover sets the stage for the reflection of this well-crafted beer.
SPW CreditsProduction Company: The Traveling Picture Show Company, Los Angeles CA Director: Kevin Goetz Director of Photography: Sean Odea Executive Producer: John Noble Producer: Colin Moran Editorial Company: 90°W Editor: Alex Deaton Executive Producer: Ellen Legow Producer: Beth Martychenko Camera: Keslow Camera
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