The Traveling Picture Show Company and award winning director Kevin Goetz completed a new campaign for Anheuser-Busch InBev brand Budweiser Select, titled "Crafty Reflections". The dialogue heavy, 4-part campaign uses the Arri Alexa camera system to enhance the campaign's 'man and his beer' moment. A large portion of Scenic Route is driven by intense dialogue between the two main players, so the concept of our hero guy's verbose reflections about his Budweiser Select seemed to match Kevin's sensibilities." The campaign is set in a dark, classic brick bar. The camera focuses in on one actor as the voiceover sets the stage for the reflection of this well-crafted beer.
SPW Credits
Production Company: The Traveling Picture Show Company, Los Angeles CA Director: Kevin Goetz Director of Photography: Sean Odea Executive Producer: John Noble Producer: Colin Moran Editorial Company: 90°W Editor: Alex Deaton Executive Producer: Ellen Legow Producer: Beth Martychenko Camera: Keslow Camera
ScreenWork Categories:Commercial
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!
"Hotel Hassle" directed by Jeremy Pinckert.
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
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"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
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