To crack open the celebration, FCB invited Sarofsky's visual maestros to get creative with the iconic brand elements of their dreams. Beginning with the famed Anheuser-Busch brand mark and Bud Light's signature typography, the storyline casts all four beverages representing Bud Light Chelada's product line. Using consummate motion-controlled live-action cinematography, bold design and flawless visual effects, the sparkling, effervescent goodness hypnotically swirls, pours, and resolves into a tantalizing enticement.
SPW CreditsProject Credits: Bud Light Chelada Campaign Spot Title and Length: "Cheliamos" (:30) Agency: FCB SVP, Executive Creative Director: Amy Ditchman VP, Creative Director: Tony Mavrelis Senior Art Director: Sean Ellis Copywriter: Rene Otero VP, Director of Production: Joe Tipre Producer: Joy Carson Senior Broadcast Business Manager: Ellen Kuratnik VP, Executive Producer of Music: Stump Mahoney SVP, Group Management Director: Howard Klein Account Director: Katie McNulty Design/Production Company: Sarofsky Executive Creative Director: Erin Sarofsky Creative Director: Stefan Draht Executive Producer: Steven Anderson Producer: Andrew Rosenstein Line Producer, Live Action Elements: Karen Carter VFX Supervisor: Cory Davis Editor: Jamie Gray 3D Artists: Tanner Wickware, Matt Miltonberger, Tony Agliata, Jake Allen, Sean Skube, Compositor: Jacob Dailey Live Action Directors: The Barkers Director of Photography: Isaiah Jay Beverage Effects Rigger: Geoff Binns-Calvey Music Composer: Jonathan Tyler Audio Company: Lord & Thomas Senior Producer: Alex Bartczak Audio Engineer: Batsirayi Zesaguli
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