Houston agency, John Manlove Marketing & Communications, tapped Pure Evil Music to develop an original song for their 2015 Bridgeland integrated brand campaign. Within hours of JMMC’s TV spots featuring the new song, “We’ve Arrived”, hitting the airwaves, viewers responded. “We received inquires about the music almost immediately and Bridgeland’s website traffic more than doubled overnight. People wanted to know where to go to download the song,” notes JMMC Chief Creative Officer, Eddy Henry. After auditioning multiple singers, Parks and the Pure Evil Music team ultimately chose an up and coming 23-year-old Dallas based performer named Riley Deaver. Bridgeland is a master planned community built by the Howard Hughes Corporation featuring custom houses surrounded by lakes, trails, parks and open spaces with a focus on outdoor activities for the entire family.
Song Title: "We've Arrived" by Hook Society (feat. Riley Deaver) ℗ 2015 Pure Evil Music
SPW CreditsAgency: John Manlove Marketing & Communications
Chief Creative Officer: Eddy Henry
Production Company: LA.B Film & Content
Director: Kerry Shaw Brown, Executive Producer: Alan Landau
Editorial: Flavor
Producer: Bruce Rindler
Music by: Pure Evil Music
Senior Composer: Gary Parks, Executive Producer: Graham Hagood
Artist: Song Title: “We’ve Arrived” by Hook Society (feat. Riley Deaver)
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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