French streetwear brand BRDR works across borders to create an impactful piece with Slash Dynamic directing duo The Chads. The BRDR ethos is centered around inclusiveness and connectivity. Joris Bacquet teamed up with The Chads in order to create a visually dynamic campaign. The entire team behind this project reflects the diversity promoted by the brand, with a minority directing team, female owned production company, crew & talent.
The Chads teamed up with professional free runner and stuntman Nic Walton to bring this campaign to life. Having overcome debilitating health conditions in his early life, Nic is an inspiring example of the limitless power human beings can hold, which is celebrated by BRDR. The narration in this piece was performed by a breakout music artist with global roots. The final product is a symbolic representation of the power human beings can hold when coming together around the world with a common purpose – which is the focus of BRDR.
SPW CreditsClient – BRDR / Border Paris
Directors – The Chads
Production Company – Slash Dynamic
Executive Producer – Tanya Cohen
Associate Producer – Caitlin Cohen
DOP/Editor – Steve Galichinski
DOP/Colorist – Charles Gerstner
Music – Two AM Kuala Lumpur
Talent – Nic Walton
Contact NameCaitlin Cohen
Contact Phone8184272301
Contact via emailBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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