The new “Cinnamon Biscuits” spot recently debuted on broadcast and cable outlets in major markets across Alabama, Georgia, the Carolinas, Tennessee and Virginia. The spot uses stop-motion animation to show Bojangles’ Cinnamon Biscuits being hand-made from scratch by one of the Company’s Master Biscuit Makers. This first campaign television ad produced through BooneOakley and Wondersmith is likely to continue airing well into the new year. #CinnamonBiscuitIsBack
SPW Credits
Client: Bojangles', Inc.
Senior VP of R&D and Purchasing: Mike Bearss
Senior VP Marketing: Randy Poindexter
Advertising Agency: BooneOakley
Creative Director: David Oakley
Design Director: Eric Roch von Rochsburg
Art Directors: Laura Beebe, Kara McCoy
Senior Copywriter: Mary Gross
Agency Producer: Laura George
Account Director: Laura Wallace
Production Company: Wondersmith
Creative Director: Thom Blackburn
Executive Producer: Joe Murray
Senior Producer: Kimberly Abels
Stop-Motion Director: Mat Amonson
Stop-Motion Animator: Dieter Wagner
Photographer: Iain Bagwell
Food Stylist: Chris Valanne
Editor: Michael Wilfong
Animators: Jamie Byers, Michael Wilfong
Audio Engineer: Mike Lee, 26 Inch Audio
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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