There’s a lot of things that make California great. But to us, it’s the people. The people who work late nights and extra shifts, the people who came here to start something, the people who do it all with grit and grace. We want to celebrate them as the #BestofCalifornia.
According to Director Chantal Anderson, “I became a filmmaker because I want to honor and celebrate the resilience, electricity, and strength of the human spirit. That’s exactly what I see this film is about, and what I love sharing with the entire California community.”
Running Time: :30 | Debut Date: March 30, 2022
SPW Credits
Client: Blue Shield of California Vice President Marketing: Blair McGrain, Senior Director Brand, Advertising and Sponsorships: Suzanne Buffington, Senior Brand Strategist, Advertising: Betsy Belotti, Senior Brand Strategist: Dre Kentopian
Agency: BSSP Executive Creative Director: Sinan Dagli, Creative Director/Writer: Robyn Tenenbaum, Associate Creative Director, Art Direction: Ricardo Gurgel, Copywriter: Forrest Quinn, Art Director: Sarah Johnson, Head of Account Management: Mark Yee, Account Supervisor: Megan Siewert, Account Executive: Gustavo Feria, Senior Producer: Cade Wallace, Head of Production: Liz Corsini
Director: Chantal Anderson, Director of Photography: Drew Bienemann, Senior Producer: Ronit Averni, Project Manager: Jessica Anderson, Production Designer: Bethany Struble, 1st AD: Brian Cresto, 2nd AD: Dante Cotto-Acevedo, Wardrobe Stylist: Jensen Edmondson, Hair and Makeup: Alix Isom
Editorial, VFX, and Finishing Company: EXILE Editor: Stephania Dulowski, Executive Producer: Sasha Hirschfeld, Senior Producer: LauRenn Reed, Editor Assistant: Juan Stack, Visual Effects Supervisor: Dino Tsaousis, Flame Assistant: Adam Greenberg, Senior VFX Producer: Mike Tockman
Final Color: Ethos Studio Colorist: Kaitlyn Battistelli, Producer: Samantha Cesan
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
