A new campaign for Blue Cross of Idaho by creative agency Langrand and production company Picture North sought to capture Idaho’s people and remote terrain, including the miles of protected forests, iconic mountain ranges, and flowing rivers, most of which are inaccessible without a plane or raft.
Director Henry Behel’s strong car and plane reel gave him the technicality to direct the spots but his focus and passion for intimate human moments are what drive home the campaign. Behel’s work consistently finds the shared ground between adventure and reflection by celebrating everyday people. A neighbor fixing their own roof, ranchers driving into town, and families on a commute to school–all of these moments highlight the beating heart behind the ethos of a town and community.
SPW Credits
Client: BLUE CROSS OF IDAHO VP Brand, Marketing and Communications: Pam McNamara Director of Marketing and Brand: Emily Agerton. Brand Marketing Manager: Judy Mitchell Executive Vice President: Paul Zurlo President & CEO (also VO talent): Charlene Maher*
Production: PICTURE NORTH Executive Producer: Ryan Patrick, Martin Rodahl, Neha Datt Schultz Head of Production: Matt Bobbitt Head of Operations: Michael Nowicki Post-Production Supervisor: Stacey Nuzbach Director: Henry Behel
Producer: Ross Sauriol Director: Henry Behel Production Supervisor: Gretchen Oyster DP: Gus Bendinelli 1st AC: Jacob Depp Gaffer: Dan Misner Key Grip: Taylor Bickel Grip: Bill Zuehl Grip: Pat Metzler Wardrobe: Christine Burman Hair & Makeup: Danyale Cooke Art Director: Chris Anderson Production Assistant: Koby Parker Production Assistant: Nigel Sprague Drone Operator: Matt Roderick
Post-Production Editors – Michael Barker & Alison Gordon Color – Matt Osborne Mix – Jack Goodman VFX – Tyler Nathan Online – EJ Hansen
Talent Claire: Nichole Stull Claire's Daughter: Caslin Stull Sarah: Dorenna Schrader Keith: James W. Humphreys Hip Friend #1: Jessica Mayne Hip Friend #2: Skilar Stuart DIY Man: Charlie Finn Dog Walker: Rozlyn Chambers Running Kids (x3): Kyren, Rowan, and Raelynn Brady Horse Woman: Tahnee Fornstrom Waterfall Kid #1: Elon Clough Waterfall Kid #2: Kyren Brady Fly Fisherman: Shane Lowe Pilot #1: William Foote Pilot #2: Andrew George
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
