A new campaign for Blue Cross of Idaho by creative agency Langrand and production company Picture North sought to capture Idaho’s people and remote terrain, including the miles of protected forests, iconic mountain ranges, and flowing rivers, most of which are inaccessible without a plane or raft.
Director Henry Behel’s strong car and plane reel gave him the technicality to direct the spots but his focus and passion for intimate human moments are what drive home the campaign. Behel’s work consistently finds the shared ground between adventure and reflection by celebrating everyday people. A neighbor fixing their own roof, ranchers driving into town, and families on a commute to school–all of these moments highlight the beating heart behind the ethos of a town and community.
SPW CreditsClient: BLUE CROSS OF IDAHO
VP Brand, Marketing and Communications: Pam McNamara
Director of Marketing and Brand: Emily Agerton.
Brand Marketing Manager: Judy Mitchell
Executive Vice President: Paul Zurlo
President & CEO (also VO talent): Charlene Maher*
Agency: LANGRAND
Creative Director: Spencer Strickland
Senior Writer: Suzie “Z” Jennings
Senior Producer: Monica Haddow
Group Account Director: Rochelle Mintz
Account Supervisor: Katie Larson
Production: PICTURE NORTH
Executive Producer: Ryan Patrick, Martin Rodahl, Neha Datt Schultz
Head of Production: Matt Bobbitt
Head of Operations: Michael Nowicki
Post-Production Supervisor: Stacey Nuzbach
Director: Henry Behel
Producer: Ross Sauriol
Director: Henry Behel
Production Supervisor: Gretchen Oyster
DP: Gus Bendinelli
1st AC: Jacob Depp
Gaffer: Dan Misner
Key Grip: Taylor Bickel
Grip: Bill Zuehl
Grip: Pat Metzler
Wardrobe: Christine Burman
Hair & Makeup: Danyale Cooke
Art Director: Chris Anderson
Production Assistant: Koby Parker
Production Assistant: Nigel Sprague
Drone Operator: Matt Roderick
Post-Production
Editors - Michael Barker & Alison Gordon
Color - Matt Osborne
Mix - Jack Goodman
VFX - Tyler Nathan
Online - EJ Hansen
Talent
Claire: Nichole Stull
Claire's Daughter: Caslin Stull
Sarah: Dorenna Schrader
Keith: James W. Humphreys
Hip Friend #1: Jessica Mayne
Hip Friend #2: Skilar Stuart
DIY Man: Charlie Finn
Dog Walker: Rozlyn Chambers
Running Kids (x3): Kyren, Rowan, and Raelynn Brady
Horse Woman: Tahnee Fornstrom
Waterfall Kid #1: Elon Clough
Waterfall Kid #2: Kyren Brady
Fly Fisherman: Shane Lowe
Pilot #1: William Foote
Pilot #2: Andrew George
Evan Staley
Contact Phone9377604059
Contact via emailBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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