Until they go flat or lose traction, tires are often taken for granted. Not so with tiremaker BFGoodrich. In their latest spot titled, “No Can Do,” directed and shot by Tim Damon, viewers see that tires make cars, trucks, jeeps and the world go around.
SPW Credits
Client: BFGoodrich
Natalie Baulain Digital Communications Manager Carrie Woodward Brand Communications Manager
Agency: SapientNitro
Reed Coss Group Creative Director John Wilkins Client Services Director Justin Leamer Project Manager Jose Acosta Head of Production Michael Diaz Executive Producer Monice Alameda Executive Producer Yvette Gomez Business Manager
Production Co.: The Reserve
Tim Damon Director Ryan Slavin Executive Producer Kendra Wester Producer
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More