Until they go flat or lose traction, tires are often taken for granted. Not so with tiremaker BFGoodrich. In their latest spot titled, “No Can Do,” directed and shot by Tim Damon, viewers see that tires make cars, trucks, jeeps and the world go around.
SPW CreditsClient: BFGoodrich
Natalie Baulain Digital Communications Manager
Carrie Woodward Brand Communications Manager
Agency: SapientNitro
Reed Coss Group Creative Director
John Wilkins Client Services Director
Justin Leamer Project Manager
Jose Acosta Head of Production
Michael Diaz Executive Producer
Monice Alameda Executive Producer
Yvette Gomez Business Manager
Production Co.: The Reserve
Tim Damon Director
Ryan Slavin Executive Producer
Kendra Wester Producer
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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