Looking to showcase their full palette of talent and creative services, NYC-based studio Edit 1, perhaps best known for their work in test commercials and pre-visualization, has put its creative imprimatur on the new music video “Bayonet” from “electropop songstress” BECA.
Directed and Edited by Edit 1’s Zoe Schack, and featuring visual effects conceived by Creative Director Erica Colby Jaffin, the choreographed, performance-driven video depicts BECA in an array of elaborately staged sequences. It features striking visuals and quick-cut editing that makes the video feel both fresh and contemporary.