charlieuniformtango and the Launch Agency announce a new campaign titled “Never Fear” for Baylor Scott & White McLane Children’s Hospital. The eight-spot project – four :30s and four :60s – tells the stories of four different children who, with the help of McLane Children’s, have triumphed over serious injuries or illnesses. View the entire 8 spot campaign here: https://vimeo.com/user/4081624/folder/16430016
SPW CreditsClient: Baylor Scott & White McLane Children’s Hospital
Director of Creative: Ben Day, Baylor Scott & White Health
Marketing Director/Central Texas: Brenda Wallin, Baylor Scott & White Health
Agency: Launch Agency
Principal/Creative Director: David Wilgus, Launch Agency
Principal/Creative Director: Diane Seimetz Duncan, Launch Agency
Principal/Group Creative Director/Copywriter: April Steinbach, Launch Agency
Creative Director/Art Director: Brian Dedering, Launch Agency
Producer: Jaime Roderer, Launch Agency
Account Director: Jason Giles, Launch Agency
Management Supervisor: Bailey Troutt, Launch Agency
Production Company: Viva Monkey
Director: Henry Mason, Viva Monkey
Director of Photography: Trevor Forrest
Executive Producer: Johnny Parker, Viva Monkey
Producer: Denise Roccietti, Viva Monkey
Colorist: Mark Gethin
Music: Damon Criswell
Photographer: Cathlin McCullough
Post Production: charlieuniformtango:
Producer: Michael Wagner, charlieuniformtango
Editors: John McStravick and Adam Henderson, charlieuniformtango
Sound Design: Jake Kluge, charlieuniformtango
Online/VFX: Allen Robbins, Catherine Thomas
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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